Scot strikes to the core of branding and communication challenges with pinpoint strategies, creative ideas and cost effective solutions. His ideas have been instrumental in some of California’s most successful branding and marketing projects and campaigns. He has developed award-winning campaigns for government and has extensive experience in business-to-consumer and business-to-business sectors.
Also, Scot has been instrumental in developing brands and marketing campaigns for statewide associations seeking membership recruitment, retention and non-dues revenue streams. He was founder, CEO and partner in a few very successful agencies before starting Crocker Branding & Communications with a focus on big ideas in branding, marketing and communications.
Scot was named PR Professional of the Year by the Sacramento Public Relations Association, Marketer of the Year by the American Marketing Association (twice) and Small Business Person of the Year (twice) by the Sacramento Metro Chamber. His agencies have won more than 260 awards for creativity and effectiveness over the last 25 years and he is considered a leading brand strategist in California.
Scot leads a creative and smart team of branding, marketing and PR professionals focused on quality and results.
He has served on many professional association boards of directors including Sacramento Public Relations Association, American Marketing Association Sacramento Valley, California State Information Officers Council, California Association of Public Information Officers and Entrepreneur’s Organization. Scot is a Senior Fellow with the American Leadership Forum and frequent speaker and columnist on marketing and branding trends.