Branding
& Positioning

Powerful foundation for audience engagement.

Everyone talks branding. We create a powerful force, connection and engagement between a company, organization or product with its intended audience. A brand is key to positioning and positioning is key to engagement. It’s good stuff because it delivers the results you want awareness, audience change, consumer purchase and intense loyalty. No company or product exists in the ether. It’s part of a larger world of other products, companies, organizations, cultures, ideas, history and predictions. We position our clients relative to the world, and in the hearts and minds of their audience. Your story told, repeated, remembered.

• Secondary research analysis
• Go-deep session with client
• Gap analysis
• Provide research recommendations
• Develop positioning / story
• Image development and mood board
• Three logo options and one to completion
• Write slogan / descriptor
• Develop brand guidelines
• Develop brand launch recommendations

Spark

We honed our brand development process into a propriety process known as SPARK. Bring Brands to Life. Everyone has a process. The Crocker process knocks it out of the park because of unique insights, big ideas and practical applications.

Spark Branding Philosophy

What sets Spark apart from other brand processes?

• Culture powers the brand
• Humanity in the brand creates a lasting impression
• Unique insights drive creativity
• The brand is owned by the audience and not you

Communications
Strategies

Great ideas drive content and the most creative ways to deliver that content. We provide creative content ideas that capture attention and deliver relevant messages. Why waste money when there are better ways to craft messages and better delivery channels. Seems like everyone is doing the same thing. We’ll give you big ideas with demonstrated results. At times, it’s how to conduct better research or analyze research for stronger audience insights. Other times, it’s a better promotion, social media campaign or funny video. We will develop the plan, provide the content and train your team to cost effectively implement a basketful of big ideas. Mediocrity is not an option. Let us show you communication and marketing ideas that work.