Crocker developed a unique brand for Bossung, a leading international sales enterprise providing sales strategy, processes and training using a proprietary approach. Based on the latest research and analytics in the science of selling and human interaction this approach was developed and enhanced by Kenneth Bossung over a highly successful 25-year career in sales management, process development and sales strategy. The big idea developed by Crocker was the position the Bossung approach and build the positioning into the company’s slogan… Play The Field. While some sales strategies only focus on one aspect of the process, Bossung’s approach is holistic and takes into consideration the entirety of the sales process with tangible result. “Play the Field” was reflective of the entire approach. Applications included a website, sales collateral and direct promotion.