Impact’s primary goal was to reposition the venture capital firm into a major player offering a distinctively different approach for investors, startups and the industry through innovation programs and events. This approach help startups and early stage companies prepare for investment. But it also brings possible investment opportunities to the Impact team first. Impact’s plan is to identify good investment opportunities, helping the startups refine their startup strategy and connect those startups to private and corporate investors. Crocker’s big idea was a new name and logo… a change from Velocity to Impact… and positioning around core strengths and a stronger value proposition that would resonate with diverse audience segments.