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Sacramento County approached Crocker wanting a brand to unify departments and transcended the typical institutional government seal. Typical government logos at the local, state and national level are a seal of some kind. They often symbolize the stereotypical image of institutional bureaucracy. Through consultation and engagement with all departments, Crocker’s big idea was to developed a new logo incorporating a text style with elements of Roman typography with the simplicity of movement in the graphic representing Sacramento’s two distinct rivers. A style guide was developed which specified how all departments would incorporate the new logo in all county communications ranging from vehicles and airport signage to website and print materials.

Crocker Branding & Communications

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    info@crockerbranding.com
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